ABSTRACT
Industry in Morocco is facing one of the hardest crises in its history due to the COVID-19 pandemic, companies are managing several changes and reforms in their supply chain based on Industry 4.0 transformation. The objective is to strengthen supply chain resilience and sustainability in front of the environment's changes and enhance innovation inside the supply chain processes. This paper investigates the main factors empowering this innovation and sustainability. It develops an integrated business model considering six constructs in achieving sustainable supply chain innovation with the mediation of industry 4.0 technological systems. It investigates the COVID-A9 pandemic's impact on the main factors of the model empowering innovation and sustainability. The evaluation of this model is performed during 2018–2019 and 2020–2021 using the PLS-SEM approach and compared with the CB-SEM approach. © 2023 Kedge Business School.
ABSTRACT
Industry in Morocco is facing one of the hardest crises in its history due to the COVID-19 pandemic. Companies are managing several changes and reforms into their business model based on Industry 4.0 transformation, mainly on their supply chain. Two objectives are targeted: enhance innovation inside the supply chain processes and strengthen supply chain resilience and sustainability in front of this crisis, and also the relative environment's changes. Our paper investigates the COVID-19 pandemic impact on the main factors empowering this innovation and sustainability during 2020 and 2021. It evaluates a business model considering six constructs with the mediation of industry 4.0 technological systems in achieving sustainable supply chain innovation. The evaluation is based on data analysis using SEM PLS method to provide the model validation and reliability.
ABSTRACT
Industry in Morocco is facing one of the hardest crises in its history due to the COVID-19 pandemic. Companies are managing several changes and reforms into their business model based on Industry 4.0 transformation, mainly on their supply chain. Two objectives are targeted: enhance innovation inside the supply chain processes and strengthen supply chain resilience and sustainability in front of this crisis, and also the relative environment's changes. Our paper investigates the CO VID-19 pandemic impact on the main factors empowering this innovation and sustainability during 2020 and 2021. It evaluates a business model considering six constructs with the mediation of industry 4.0 technological systems in achieving sustainable supply chain innovation. The evaluation is based on data analysis using SEM P LS method to provide the model validation and reliability. © 2022 IEEE.